When Russel Valeiro joined Velocity Ready Mix in 2024, he brought years of experience from Holcim — including firsthand exposure to the complexity of EPDs.

So when he realized one of his plants needed EPDs to stay competitive in the Denver market, he knew exactly what the process could entail — and wasn’t looking forward to it.

“I was worried about a heavy time investment, sitting behind a computer and doing tons of tedious data inputs,” said Russel.

Smaller producers often hesitate to start the EPD process. It’s perceived as complex, technical, and time-intensive. These are concerns that are not theoretical, but based on real-world experiences.

Russel needed a way to meet customer requests for EPDs without adding another layer of administrative burden on the team.

With Pathways, Velocity was able to publish verified EPDs in a fraction of the time he expected — without disrupting day-to-day operations.

“I was very impressed with how streamlined and easy it was to get onboarded and get published EPDs with Pathways,” said Russel.

What had originally seemed to be an inevitable heavy lift turned into a smooth, straightforward process. For smaller producers like Velocity, EPDs don’t need to be a major project or a distraction from running the business.

With the right tools and support, the process can be simple, fast, and surprisingly painless.

Velocity is a rapidly growing provider in the Denver metropolitan concrete market. Reach out to Russel at russel@vrmconcrete.com to learn more.